Advanced SEO’s authors present tips, techniques and best practices developed from hundreds of years of working experience. This course has been peer- reviewed by additional professionals in SEO who daily meet the challenges of achieving effective Search Marketing results. This combination of authors and reviewers allows Advanced SEO to deliver on its goal – helping you to grow faster in the Search Marketing industry than the experts before you.

This comprehensive course is part of our Masters Series and teaches the complexities of search engine optimization in an online and self-paced approach. The resources, quizzes and lessons all are designed to help reinforce the information you are gaining throughout the course. SEMPO Institute’s Certificate of Completion is granted to your upon successfully passing the course tests. The hardcopy and electronic versions of the Certificate give you multiple methods to outwardly display your commitment to and mastery of search engine marketing.

Advanced SEO will teach you:

• Use advanced keyword selection systems for organic search

Web site technical issues can affect organic search rankings.

A site review or anseo diagnostic audit can be performed.

Evaluate and correct the structure of the site.

Technical and editorial changes can be made to a Web site to make it better.

Understand how to improve organic search rankings.

There are specific Web pages and an overall Web site.

Best practice linking techniques can be used to create powerful inbound link plans.

Exposure to the use of advancedseo tools, techniques and analysis is required.

Creative and advance copy should be developed.

A comprehensive strategy in reporting, tracking, analytics, performance, competitor tracking and brand reputation monitoring and management is needed.

• And more