Dan Hollings – StomperMobile
Dan Hollings – StomperMobile
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Description
StomperMobile: Here’s What You Get …
You need a mobile website and how to do it now.
This is the first session. Your first mobile landing page will be built. The critically important. There is a mobile transition page.
You will learn why it is very likely that you will exploit the First Mover advantage by exploiting all the mobile marketing opportunities in your target market.
There is an amazing opportunity for mobile marketing.
- THE WHY:
The 2010 Mobile Marketing Mandate.
- THE STATS:
Something so Small has Never Been so Big.
- THE INSIGHT:
Why Mobile Marketing is Radically Different from Internet Marketing.
- THE OPPORTUNITIES:
Current Mobile Savvy Markets
- THE FIRST MOVER ADVANTAGE:
Tapping the Mobile Audience Now.
- THE FIRST STEP:
Building Your Mobile Presence-
- Mobile Domain Names
- Your Mobile Web Site
- Mobile Landing Pages
- Mobile Transition Pages
There is a plan of action.
- Build a Mobile Website
- Build a Mobile Transition Page
There are case studies and student stories.
There is a mobile marketing campaign strategy and how to stay out of legal trouble.
In this session, you will learn how to plan and execute a successful end-to-end mobile marketing campaign, and we will give you the one powerful tool that makes it a BREEZE.
INTRO
- “Wants” Dictate Mobile Offers.
- Avoiding the Biggest Mistake Marketers make on Mobile.
- The Six-and-a-half Irresistible Ways to Build Mobile Value.
- The “Compelling Reason” Campaign Worksheet.
- Creating the Dynamic Offer.
I am not a lawyer but…
- Mobile Marketing Best Practices.
- Things that go Bump in the Dark.
- Why you Better Not Miss This Session.
STEP ONE
- Nail the market, Hammer it home
STEP TWO
- Front-end Alignment
STEP THREE
- Tooling Up for the Campaign
STEP FOUR
- Online/Offline Campaign Integration
STEP FIVE
- The Mobile Campaign Launch
STEP SIX
- Analytics: Tweaking your Trajectory
There is a plan of action.
- Complete the “Who Wants What Mobile Campaign Worksheet.”
There are case studies and student stories.
In this session, you will learn the proven best practices to fully exploit the Holy Grail of marketing, text message marketing, including the Big Four success secrets that are rarely understood, even by technical experts.
You will learn how to easily implement ten different types of text message campaigns, including mobile subscriptions, coupons, contests, and how to collect killer testimonials for any product or service.
In this session, you will be able to set up your own text messaging system on the StomperQast platform and create a custom campaign, or integrate it into any existing web site.
Text messaging strategies.
- How to Use Text Messaging as a Marketing Tool
- Short Codes and Mobile Keywords
- The FOUR SECRETS to Text Messaging Success
EXCLUSIVE:
- Insiders Tour of StomperQast (SMS System)
- Text Messaging
- Instant Messaging
- Social Media
There are text message campaign types.
- Subscription based
- Mobile Coupons
- On-The-Fly/Reminder Messages
- Text-to-Mobile WAP Push
- Text Voting
- Contest/Text-to-Win
- Text-to-Donate
- Text Alerts
- Email Forwarding
- Textimonials
There is a plan of action.
- Set-up Your StomperQast Text Messaging System
- Integrate your Mobile Keyword into one site or campaign.
- Add your Mobile List Building Form to one site or campaign.
There are case studies and student stories.
In this session, you will learn how to use the power of social media to your advantage.
Oh my! In this one session, you will follow along step-by-step as you implement your own social media strategy. We will get you up and running so you can take full advantage of the power of social media.
There are strategies for mobile messaging.
- How to Maximize the Single Best Marketing Method of All Time (It’s probably NOT what you’re thinking!)
- Free Recorded Messages – on steroids (CommuniQast)
There is a TWITTER/MOBILE love affair.
- How to Tap Mobile Twitter Marketing Opportunities
The mobile connection.
- How to Tap Mobile Facebook Marketing Opportunities
There is a plan of action.
- Set-up Your Free Recorded Message on CommuniQast.
- Implement a Twitter and/or Facebook Mobile Strategy.
There are case studies and student stories.
To make any marketing campaign that much more powerful immediately, you will learn to easily integrate a powerful mobile marketing campaign into any existing marketing.
You can integrate an entire mobile campaign into any existing campaign in this lesson.
If you want to take the course but don’t want to pay for it, you can find an existing business owner who will pay for you to take the course in exchange for setting up their mobile campaign into their existing marketing.
Their business will increase quickly. You will get the entire course for free if you are the hero. If you don’t have a business owner, you can do your first project for someone else who will pay you to help them get more customers. We will show you a dozen ways to get all the clients you want.
The mobile campaign launch.
- Agencies
- Vendors
- Do-It-Yourself Secrets
- Viral & Word of Mouth
- Websites & Blogs
- Social Media
- Email to Mobile
- Signs of the Times
- Advertising (Print, Radio & TV)
- Trade Shows & Events
- Video
- Stickers
- Product Packaging
- Press Releases
There is a plan of action.
- Integrate Mobile into at least one existing marketing strategy.
There are case studies and student stories.
You will learn how to harness the power of location-based social media in this session. This tidal wave is going to be huge and you will be out in front of it to crush the 99% of your competitors who don’t have a Clue!
Don’t worry, when you watch this session, it will all make sense. You will get the feeling that you have been handed the keys to the castle, and you will be one of a small group of people who can take advantage of the greatest marketing tool since the internet was invented!
Social media is based on location. There will be a social media behemoth in 2010.
- FourSquare
- Gowala
- Local Business Strategies
- ReviewQast: Integrating Local Reviews & Shouts
- Maximizing the SEO Advantage
- Low Hanging Fruit: Money in Consulting
There is a plan of action.
- Open Accounts
- Invite Friends
- Establish Your Business
- Check-in at Local Venues
- Leave Shouts and Tips
There are case studies and student stories.
Is it possible to say that you are a mobile marketing expert? We will get you up to speed and ready to dominate any other marketers for any offline presence or business location in this session.
You could build a killer business with nothing but the strategies in this one session.
For example, the technology of 2-D bar codes alone is going to be hugely important to ANY offline business, and after seeing everything in this one session, you will be blown away with the power you possess.
The physical world can be turned into mobile hyperlinks.
- QR Codes
- 2-D Bar Codes
- EZ Codes
- Mobile Photo Recognition
There is a plan of action.
- Install Mobile Scanning Software
- Create a 2-D Bar Code
- Integrate Bar Code as a Marketing Element
There are case studies and student stories.
You will learn everything you need to know about data tracking and mobile marketing. You will learn how to track so you don’t miss out. You will learn how to improve your results so that you can more quickly dominate any market you choose, no matter where you start.
In this session, you will be able to implement your own tracking and tweaking strategy after learning how to handle all the data. After this one session, you will be able to go into any market, and immediately use all the power of mobile marketing, and implement a specific strategy for ongoing improvement that guarantees your success!
Tracking your journey is an analysis.
- What to Track, What to Tweak
- How to Track
- Mobile Web Analytics
There is a plan of action.
- Determine How You Will Track
- Implement a Tracking/Tweaking Strategy
In this session, you will learn everything you need to know about mobile marketing.
All by itself, this one session will pay for the entire course.
You will implement your specific mobile list building strategy in this session. We will walk you through your potential mobile advertising and direct response strategies step-by-step. Every major direct response strategy for mobile marketing will be explained in detail so you can determine your best tactics and get them up and running immediately!
There are strategies for mobile search.
- How is Mobile Search Different than Web Search?
- Easy SEO Strategies for Mobile
- Mobile Advertising & Direct Response
- Click to call
- SMS Opt-in
- Email Opt-in
- Location Finder
- Click-to-Video
- Instant Content Download
- Mobile Pay-Per-Click
There is a plan of action.
- SEO Your Web Pages
- Set-up or improve your Mobile List Building Strategy
- Explore a Mobile Ad or Direct Response Strategy
There are case studies and student stories.
Are you ready to take advantage of the huge popularity of the devices? After you learn the advanced strategies in this session, you will be ready to take advantage of the amazing market power of the iPhone and other mobile devices, which have already reached critical mass and are poised to dominate the mobile landscape.
You will learn how to maximize the opportunities created by these powerful devices. You will be able to get more traffic and customers when you learn how to create custom campaigns just for them.
There is an advanced mobile web site.
- Content Ideas
- Advanced Site Secrets
- eCommerce Options
- Affiliate Opportunities
IPHONE AND ANDROIDAPPS.
- Exploring opportunities with iPhone App
- Exploring opportunities with Android App
Kindle cash.
- Exploring money making opportunities with Amazon’s Kindle (and other eBook Readers)
There is a plan of action.
- Select an area of interest from this weeks’ session and implement it
There are case studies and student stories.
You can get the Dan Hollings StomperMobile at learnbeacons.com.
Delivery Method
Dan Hollings – StomperMobile
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