Nathan Barry – Building Profitable Audiences
Nathan Barry – Building Profitable Audiences
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Description
Three Conversations
I had in the last week
Dream
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I think I’ll just go on 4 or 5 big international trips each year.
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You should be able to make at least $50,000 in a day on your product launch.
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I paid off the last $100,000 on my house this year with product revenue from my side gig.
Method
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A crazy world
Each of these statements was met with a simple nod of approval. Simple looks of agreement made it seem like there was nothing out of the ordinary about those statements.
The friend who planned only 4 or 5 big trips each year was cutting back on other friends who travel frequently or have visited every country in the world.
A big product launch in my circle of business friends will get a WOW, nicely done! No one is questioning the numbers. We have seen it too many times to be surprised.
It’s fairly common to make a couple hundred thousand dollars extra for a down payment on a house.
I live in a crazy world.
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Build an audience
It is possible and starts with one simple step: build an audience.
A friend asked me what I was going to do when I couldn’t make as much. He asked the question in a way that implied he believed the success would be short-lived. I do not agree.
I don’t expect my income to double every year, so I save money aggressively and stay out of debt, but I know I will be able to make several hundred thousand dollars per year. I have an audience.
You never have to start from scratch again once you have thousands of people following your work. Some audience will follow you even if you pivot to a different business. It’s much easier to sustain revenue years into the future if you don’t have to start from scratch again.
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Multiple products, one audience
It’s easy to increase revenue by launching multiple products that target one audience. Recently successful entrepreneurs often make the mistake of taking the skills and money made from one successful audience and creating a new product for a new audience. I think that is a mistake.
If you really want to maximize revenue for the effort put in, you should create products for one core audience. Any effort to promote one product will lead to the sale of other products.
It is better to have one product for one audience than it is to have two products for two different audiences. It’s important to help you grow your business.
The easiest way to increase revenue in your business is to have multiple products for one audience.
Delivery Method
Nathan Barry – Building Profitable Audiences
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