Please Note:

Onference agenda.

1. Brent Gove is on a roll. 2. The #1 responsibility of the business owner is Mike Reese. 3. Mike Reese is the author of Perfecting Your Inside Sales. 4. Steve Harney is keeping current. 5. There is a way to win the listing every time. 6. The ultimate way to change yourself is by Jay. 7. Grow your business with Jay Abraham. 8. Jay Abraham is a hot seat. 9. The keynote presentation was given by Jay Abraham. 10. John and Jay are on a treadmill. 11. How to Prosper in Your Information Rich Workspace is written by Howard Stephen Berg. There is 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 888-349-8884 Retaining and attracting top talent is Jon Cheplak’s job. 13. Howard Tager talks about return on investment. 14. Mike Reese is the most effective marketing piece.

Are you excited about the opportunities
coming our way for 2012?Well you should be pumped because at the pace that “traditional” agents are leaving the business it looks like we will have more and more market share to pick up…….that is IF you are prepared. (Read on)

We knew from the beginning that there was one thing for sure. The real estate agents who are the most successful did something that struggling agents didn’t do. If you want to see your profits increase in 2012 you have to answer a critical question.

Do you run your business like a business?

This might be the most important letter you have ever read.

I know that is a big statement, and I will back it up in the upcoming paragraphs by changing your paradigm and giving you some Monday mojo and some action steps to take to get your business working for you instead of you working for your business.

Jay Abraham is our mentor. Our successful real estate businesses have taken his strategies, methodologies, and philosophies and ground tested them to the tune of over $1 million in revenue per year.

In fact, this year it looks like my business will finish up around 325 transactions even though the market is down from 1,583 home sales in 2010 to around 1,300 for 2011. My team is involved in one out of every eight homes sold in my market.

Do you want to know the secret?

We have had to change how we do business over the last few years. Buyers are buying and sellers are not realistic. Every situation and approach has to be improved.

Running Your Business Like a Business Business Principle #1: Differentiation

The days of being one of the million plus average agents in the country with an average of five home sales per year are long gone. The ultimate in differentiation for real estate agents was released at the conference. Mike and I have been able to leverage our celebrity expert status in our markets. We are an expert advisor when we talk with a buyer or seller. We have pre-marketing materials and presentations.

If you want to succeed in 2012 you need to convince buyers and sellers that you are an expert and that the house is a great buy instead of making a ridiculous offer or not making an offer at all.

We spent a lot of time preparing for the launch of The National Association of Expert Advisors. The benefit of this association, previously only shared with members at our conference, is that we can leverage the association for all to benefit. If we create a proven system to sell your home for up to 18% more money than the methods of traditional real estate agents, we can create these materials once and you can use them as a member.

Get Kinder-Reese 2011 Exponential Growth Summit on learnbeacons.com right now!

We made it easy for you to copy and deploy without having to change anything. There will be more in January. There is a sneak peak of what is coming from the exponential growth summit DVD’s.

The second business principle is Executing Strategically.

Jay Abraham said that if you change your strategy, you change your result.

Before you set your priorities, you should answer four key questions.

1. What will be the easiest thing to do? 2. What is the lowest cost to implement? 3. What will be the highest return on investment? 4. Will you get revenue from this new system?

When you sit down and do your strategic plan for 2012 you have to run all your potential priorities through these questions.

If you don’t have a clear understanding of what your priorities are to grow your business Mike broke down exactly how we do our quarterly and yearly strategic plan at the Exponential Growth Summit. You can get a copy of that presentation and the a download of the strategic plan on the DVD’s.

Business principle 3 is conversion.

It is a secret. The cost to generate leads is going up and the percentage of leads that convert into sales is going down. A recent study shows that 3.5% conversion from leads to sales is the best you can expect. That won’t cut it!

Today your buyers are not getting qualified, the ones that are getting qualified are scared to buy, and the ones that do buy want to make ridiculous offers on every house before they finally get a home bought.

Am I right?

In order to convert more of your buyers, you need to educate them on the front end. We brought in one of the countries top experts, who shared multiple strategies on how to convert more of these buyers along with some great systems you can put in place.

It’s the same for woking with sellers. Let me guess. When you meet with a seller they think their home is worth more than it is, they price it to high, and then blame you when it doesn’t sell.

The secret is in the process. You have to get critical information about their wants and needs up front, instantly connect with them and become their best friend, position yourself as an expert advisor with the use of market data, and they match your presentation to what their goals are with moving.

This topic was a huge focus at the Exponential Growth Summit this year. In fact, we had, real estate expert Steve Harney, Brent Gove, and your truly breaking down conversion with buyers and sellers in three training sessions. If you haven’t mastered the art of conversion then you need to watch these sessions and apply the lessons and systems into your business immediately.

Shifting from transactional to relationship is a business principle.

Over the last few years, this has been the saving grace. It costs more to acquire a new business. The low hanging fruit is the people who already know you and trust you. Right?

The cost to generate a referral or repeat client is lower than the cost to acquire a new client, and that’s because we have been developing a software to manage the lifetime value of our business. It’s important that you have systems in place to communicate with your past clients in a way that adds value.

Track which clients are sending you referrals and reward them with items of personal value. It doesn’t mean that everyone in your database will appreciate their schedule being sent to them because you are a Texas Longhorn fan.

If you haven’t shifted your focus to lifetime value, you can see the presentation on how we are using the new database to dramatically impact our bottom line at the summit.

Business principle bonus with Jay Abraham.

Jay Abraham is a brilliant business strategist. He is the most sought after business guru at a price of $40,000 per day. He gave an insight on where our industry is headed and what you should be focused on to be successful at running your business like a business.

Jay brought 10 of our top clients with the largest growth over the last year and pulled out the inside scoop about their businesses that made them grow so quickly. You will hear what tools they bought, who they hired, what their mindset was, what their challenges were, and most importantly, the decisions they made to grow by 50, 100, even 200% over the last 12 months.

Here is the bottom line. If you missed this years Exponential Growth Summit , you missed out on three days of intense training the could be the shortcut to success for your business. Unless you have it all figured out you need to invest in your business so you CAN run it like a business.

We have about 73 sets of DVD left. We deliver over 30 audio and DVD’s to you as well as give you immediate access to start working on your business on Turkey Day.

We want to give you a chance to give thanks. The price is 25% off through Thanksgiving. It is our way of thanking you for being committed to your business.

We will see you at the top or from the top.