Copy Hackers – Conversion Copywriting Course

The online course is guaranteed to be the best money you have spent on marketing training. It is based on a case study with a paid lift.

You will learn the process, tactics, and techniques to get measured conversion lifts.

The 10-week online program will take you through the 3-Phase Process we use to write high-converting, test-proof copy. The case study had a paid lift.

Trust our reputation. The most useful, actionable and informed copywriting training is created by us. The course has 30 days to impress you. We will refunds every penny if it doesn’t.

Week 1 of the first phase. It’s a good idea to hunt down raw messages. Even if you don’t have customers, you can use Amazon’s plentiful reviews and audit your competitors’ sites to find your messages.

Week 2, Phase I. The second part of raw messages. If your website is up-and-running and you have customers, you will learn how to reach them.

Week 3, Phase I. All that data should be organized. We are taking the raw data you have collected and slotting it into a report you can use and reuse to make sense of your messages.

Week 4 of the first phase. Benefits vs features. As we close the first phase, you will pin down your messages, figure out your benefits and more.

Week 5, Phase II. Top Copy FAQ… This info-packed week will answer everything you have wanted to know.

Week 6 of the second phase. Powerful messages. Promises, differentiators and your value prop are some of the highest impact phrases you can put on a page.

Week 7 of the second phase. Reverse engineering. You have everything you need to rewrite a page, so watch and see why I did it.

Week 8 of the second phase. Creative direction and editing. Your messages have been shaped into a first-draft home page, so let’s polish it up with some serious editing.

Week 9 of the third phase. A/B testing essentials. Lance is going to cover the foundations of A/B testing. If you are new to testing or need to fill in some gaps, this is great.

Week 10, Phase III. They are wrapping up. You have found messages, organized them, wireframed a page, edited and polished it, and split-test it. Can you tell me when to stop a test and what to do next?