1. It’s got to be a BIG idea that you, your team and your customers can “get” in seconds.
2. Strive to create 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.
4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.
5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.
6. You get to make the rules for your business. Don’t let industry norms dictate how you’ll work or who you’ll work with.
7. Create your business around your life instead of settling for your life around your business.
8. Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Don’t get caught up in minutia & bullshit.
9. Seek to minimize start-up risk but have maximum upside potential.
10. Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not — move on and fail forward fast! If it’s got potential — then you can make it better.
11. Find partners and team members who are strong where you are weak and appreciate being paid on results.
12. Your reputation always counts. Honor your obligations and agreements.
13. Never, ever get paid based on hours worked.
14. Leverage your marketing activities exponentially by using direct response methods and testing.
15. Measure and track your marketing so you know what’s working and what’s not.
16. Bootstrap. Having too much capital leads to incredible waste and doing things using conventional means.
17. Your partners and employees actions are their true core — not what they tell you.
18. Keep asking the right questions to come up with innovative solutions. “How?”, “What?”, “Where?”, “Who Else?” & “Why?” open up possibilities.
19. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it.
20. Focus most of your time on your core strengths and less time working in areas you suck at.
21. Make it easier for customers to buy by taking away the risk of the transaction by guaranteeing what you do in a meaningful way.
22. Always have something else to sell (via upsell, cross-sell, follow-up offer, etc) whenever a transaction takes place. The hottest buyer in the world is one who just gave you money.
23. Always go back to your existing customers with exceptional offers and reasons they should give you more money. It’s 5x less expensive to sell to happy customers than go find new ones.
24. However the flip side is – fire your most annoying customers. They’ll be replaced with the right ones.
25. The marketplace and competitors are always trying to beat you down to a commodity. Don’t let that happen.
26. Develop and build your business’s personality that stands out. People want to buy from people.
27. Create your own category so you can be first in the consumer’s mind.
28. Go the opposite direction competitors are headed — you’ll stand out.
29. Mastermind and collaborate with other smart entrepreneurs if they have futures that are even bigger than their present.
30. Celebrate your victories. It’s too easy to simply move on to your next goal without acknowledging and appreciating the ‘win’.
31. Make your business AND doing business with you FUN!
32. Do the unexpected before and after anything goes wrong so customers are compelled to ‘share your story’.
33. Get a life! Business and making money are important but your life is the sum total of your experiences. Go out and create experiences & adventures so you can come back renewed and inspired for your next big thing.
34. Give back! Commit to taking a % of your company’s sales and make a difference. If this becomes a habit like brushing your teeth pretty soon the big checks with lots of zeros won’t be scary to write. If you think you can’t donate a percentage of your sales simply raise your price.

BINGO!

The 34 rules were expanded into a full blown book with illustrations of real-world examples and more in-depth insight. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it It took a few months but it is ready to go.

You will discover:

• Why the biggest mistake most business owners make is with pricing and how to completely stop competing on price.
• How to leverage your time so you can make more while doing less!
• What it takes to stand out in a crowded marketplace. (Just one easy maneuver.)
• The painless rule for giving back now instead of waiting.
• What successful entrepreneurs do to quickly and easily ‘test’ their million dollar idea.
• And 29 more “rules” detailed and explained that Maverick entrepreneurs use to make more, have more fun and give more back!

You have a game plan for engineering the type of business and life you really want.

When I release this to bookstores, online or anywhere else, I will probably sell it for $19.95 or so, but you will get it for free.

There is still more to myEthical Bribe.

There are two full length Audio CDs.

I decided to expand the 34 rules into an audio program because I like listening to materials in my car, at the gym or on my computer while doing other work. Mike Litman is the best-selling author of ‘Conversations with Millionaires’.

Tony Robbins, Jim Rohn, and Chicken Soup for the Soul’s are just a few of the incredible success stories Mike has interviewed. If you haven’t heard Mike do an interview before, he brings an incredible energy and sense of smell to extract just the right stories, insights and even more real-world examples to make these 34 rules come alive for you.

It turned into 2 full-length audios instead of just one audio CD. You will get both of them shipped to your door as well. It is another $29.95 value, but it is also on the house.

There is a wall poster of the rules for maverick entrepreneurs.

This one seemed a little silly at first, but after hearing how many people commented on the post about how they printed up the list and tacked it above their desk, it got me thinking. I saw this comment.

I thought I had to include a small wall poster for you as well. You get all 34 rules in one place to keep you motivated, inspired and on your way to creating your own play book for success.

You have been waiting for this little catch.

There is a bonus for one month test-drive to the newsletter.

I want to meet you. My. Personal network of connections.

These individuals are part of a group of self-made millionaires. The members include well-known, celebrity online pioneers and experts, Inc 500 companies, multi-national manufacturers, heads of financial institutions, renowned experts and International real estate developers.

You are looking at successful entrepreneurs, CEOs and business owners.

Each member has a common desire to live life to the fullest, create business breakthrough and give back through charity and education.

This is where giving back gets good for you.

The most successful entrepreneurs come from a place of abundance. Many of them were helped along the way themselves, so they believe in giving advice, insight and support to up-and-coming entrepreneurs.

You will be able to eavesdrop on conversations with self-made millionaires every month. You will hear about their success journey and how they did it.

These aren’t the same suspects as usual, and they aren’t people making their money pushing information on how to make money. It is simply real-world, in-the-trenches advice and how I did it info so you can follow their path to wealth. They will discuss the philosophy of having more fun and giving back.

I have talked to nearly every Maverick member who has been willing to spill the beans on what they do and allow me to download the juiciest information out of their head. I will explain their condition in a moment. )

You can get real-world advice from millionaires who walk the talk and not just talk the talk.

The audio CD of our candid interview will be included in the newsletter. You will get a complete word-for-word transcript and summary.

Your first interview is with Mike G.

At a full-time job, Mike went from working 20 hours per day to creating a wildly successful fitness site. It wasn’t an overnight success.

He didn’t make a profit for 2 years after starting his first online ventures. Mike’s business is on track to do $3,000,000.00 – $4,000,000.00 in revenue this year, a major leap from $500k just a year ago. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it He figured it out and it is growing wildly. Mike only sells one fitness-related eBook and only has one virtual assistant.

Here is a small glimpse of what Mike will reveal.

• Using the power of article marketing techniques to drive traffic AND creating search-engine friendly links that stay in place for years to come. (Hint: It’s by doing something no other article author does.)
• The perfect and intuitive way to segment visitors coming to your website. When Mike did this his conversion rates shot through the roof practically overnight.
• Why you want to ‘overpay’ affiliates and get them working for you day and night promoting your products. (This is such a powerful technique that Mike couldn’t turn off the traffic to his websites even if he tried.)
• How to build successful, long-term partnerships with your affiliates by giving them the tools others don’t.
• The little ‘trick’ to turning regular questions your customers ask into loads of testimonials.
• The benefits of offering real, usable information on your sales page – instead of the “standard” sales copy drivel everywhere else.
• How to use the power of advertising on Facebook to reach new prospects beyond any other PPC methods and tap into the booming social network space.
• The insider ‘head game’ Mike played to create (and exceed) his personal goals.