Dan Kennedy – Dan Kennedy, Bill Glazer & Robe rt Skrob – Official Get Rich Guide to Information Marketing 2007

A little-known industry of entrepreneurs, most working only part-time hours and earning seven-figure profits, is called the information marketing industry.

Information is gathered and sold to people who need it. Better sex, teaching parrots to talk, investing in real estate, and running businesses are just some of the topics. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.

How a real estate millionaire gets his customers to sell for him. Page 159.

How one ex-salesman turned a surplus into a million-dollar info-business. Page 28

A high school kid built a business and earned more than his college professors. Page 32

A direct sales process turned into an info-business. Page 35.

There are 40 ways to make money with information products. Page 41

There is a way to determine the selling price of information products. Page 43

Simple changes canplied a product’s sales price. Page 51

A professional speaker built a million-dollar business from her home office. Page 53

One info-marketer used his disability to build a successful business. Page 59

What a successful Veterinarian did to get veterinarians from around the world to buy his marketing strategies. Page 62

An info-marketer from a small town in Kansas built an international business. Page 72

Someone who teaches men how to get women to approach dates. Page 76

An Australian built a business and owned a salon for the first time. Page 81

An info-marketer used his products to create a speaking business that earned him $10,000 per gig. Page 89.

A mother from New York built a business from her home that kept Bill Collectors away and gave her family the extra money for a great lifestyle. Page 101.

An info-marketer didn’t have knowledge or customers to build a million-dollar business in a year. Page 149

Get customers to believe that you offer high quality products. Page 121.

The ever-increasing pressure on peoples’ time is what fuels information marketing. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry includes products like traditional books, audio programs, videos or DVD’s that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences. Most of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, and most with 7-figure profits.

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